Tales & Travels
Led the launch of a new weed brand, Tales & Travels, into the Illinois market. Our goal was to break away from the corporate cannabis brand identities that filled the landscape. To to do this, we approached Aaron Lowell Denton, a prominent illustrator in the music industry, to create six unique packaging designs.
Creative Direction
Brand Designer - Mackenzie Murray
Photography - Skyler Edwards
Copy - Alex Olivo
Illustrations - Aaron Lowell Denton